900 +
Years Experience
0 +
0 /5

About Roots to Roof

While Roots to Roof was founded in 2020, our story stretches back much further. From an early age, Matthew learned the value of doing things right the first time while working alongside his father. This invaluable experience instilled in him the importance of craftsmanship, attention to detail, and the satisfaction that comes from a job well done. As Matthew embarked on his own path, he witnessed the disparity in integrity, thoroughness, and transparency among business owners. Motivated to provide homeowners with a superior experience, he took the leap and established Roots to Roof.

Today, our company is the culmination of Matthew’s journey and vision. We have assembled a team of skilled professionals who share his unwavering commitment to excellence. Our mission is to deliver exceptional results by combining our expertise and craftsmanship with personalized service, stellar communication, and a stress-free experience for every homeowner.

As we continue to grow and serve the Greater Seattle area, we remain dedicated to upholding the values instilled in us by Matthew’s upbringing and experiences. From our determination to do things right the first time to our passion for creating homes that withstand the test of time, Roots to Roof is here to bring your vision to life. Trust us to be your partner in transforming your house into a cherished home.

Matthew Cook

Owner & Project Lead

  • Bio: The visionary behind it all and the proud owner of our Roots to Roof. Matthew is a people-first business owner with a passion for excellence, an unwavering commitment to customer satisfaction, and a soft spot for really awesome camping rigs.
  • Likes: Sailing, Splitboarding, Overlanding
  • Dislikes: Cross Country Skiing, Flat tires

Luke Fraser


  • Bio: Having spent years in client facing roles, Luke understands the importance of creating value and education to empower people to make the right decision. An accountant by trade who stumbled into marketing, his guilty pleasure is still a well ironed out spreadsheet.
  • Likes: Van Adventures, Multi-Sport Days
  • Dislikes: Wet Socks, Squirrels in Trash Cans

Emily Grevel

Emily Grevel

Business Operations

  • Bio:If loving stellar customer service is wrong, Emily doesn’t want to be right. You can find her developing marketing materials and assisting in day-to-day operations. While business operations have her heart, she’s always amped to dawn the Walter White suit for an insulation job.
  • Likes: Road bikes, coffee, lunch on mountain tops
  • Dislikes: Double bogeys, Mariners losses


Canine Resources / Accounts Playable

  • Bio: Nugget brings boundless energy, loves to chase tennis balls and a brings paw-sitive attitude to our team and clients.
  • Likes: Water, Tennis Balls
  • Dislikes: Alone time, The UPS Guy